When is the BBC going to become more commercial in there approach?

Yet another plan to take money from us for something we don't use that much...

BBC criticised for applying to raise TV licence fee to £180
By Dan Sabbagh, Adam Sherwin and Philip Webster

Article here


I am not sure why this continues other than because there is no other way than using adverts to generate this sort of income, we as a nation now have a larger viewing choice than ever, why when we pay for our viewing through companies such as Sky etc, should we still have to have license, come on world catch up...