Merge or acquire your way out of trouble…… Neither!

Too many businesses see the above as options to strengthen their business and we have seen too many times this is not the case, unless you are buying true valued IP then forget it, the reality is if you have a business that needs strengthening and you look to merge or buy your way out of trouble then you will just end up with a bigger business to strengthen and not necessarily a better one.

Sort your own business out first, then think about it, the better way forward would be to grow your own business so the competition suffer at your success, once they are in a position of weakness, then you have the upper hand, but unless there are true clearly defined synergies from merging the two companies then forget it, keep being successful in your own right.